Release the lists

If you only write paragraphs it will look boring. This is true no matter how interesting or logical your paragraphs are.

The fix? Release the lists!

Inside many of your paragraphs you'll find lists desperate to strut their stuff as elegant, concise bullets. Give them a runway!
 

'But I've only got two items in this list.'

Bullet them. Make sure those two items are seen.

Deciding between paragraphs and bullets is not just about logic. It's about attention. Visual variation keeps readers' attention for longer.